Experience clinically-led facials and luxury treatments with professional brands you know and trust.
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At Pure Beauty, every visit is tailored to you. Situated in the heart of Lichfield, our five treatment rooms provide a relaxing, professional environment where results matter. From personalised facials to advanced skin therapies, we use the highest quality professional products to ensure visible, lasting improvements.
Our experienced therapists guide each treatment with expert care, combining luxury experiences with professional expertise to help you achieve your best skin.
Every treatment begins with a thorough consultation, allowing us to understand your skin and lifestyle. This client-focused approach ensures each facial, peel or specialised therapy is perfectly suited to your needs, while subtly showcasing the professional skincare brands that support your results.
Our Dermalogica treatments are tailored to your skin, offering professional facials and skin-mapping consultations that focus on real results. The products used during your treatment are the same professional formulas trusted by therapists worldwide, ensuring consistency and efficacy.
Experience Elemis signature rituals that combine sensory luxury with professional-quality formulations. Each treatment is designed for maximum effect, leaving your skin revitalised while reflecting the integrity of the brand.
Medik8 treatments focus on clinically-proven active ingredients, providing visible improvements in hydration, radiance and overall skin health. Our therapists apply these professional protocols with care and precision to optimise your results.
SkinCeuticals corrective programmes are designed to target specific concerns such as ageing, sun damage or dullness. Treatments are client-focused, delivering measurable results while subtly demonstrating professional-grade efficacy.
Pure Beauty is more than a salon - it’s a space where professional standards meet client care. Our therapists continually update their training and knowledge with the latest brand techniques, ensuring that every treatment is delivered to the highest possible standard. This dedication guarantees that each visit provides both a luxurious experience and demonstrable skin benefits.
After your treatment, we provide personalised advice on maintaining and enhancing results at home. We use professional skincare products as part of your in-salon experience, and you can purchase recommended items easily on Pure-Beauty.co.uk. This ensures continuity of care while subtly reflecting the salon’s professional channel credibility.
“The most professional, accommodating, relaxing and pleasant beauty salon I have ever been to. There are little touches which do not go unnoticed and I will definitely make this my regular salon now for all treatments. I never write reviews but I really feel that the level of service I have received from Pure Beauty definitely deserves just a little effort in return!” - S. J. G.
“The standard of service at pure [beauty] is second to none. I have been a customer for years now and wouldn't ever go anywhere else. The salon has a lovely feel to it and everyone is so polite, friendly and accommodating.” - I. R.
“I've been using Pure Beauty for many years, they have a great choice of treatments in lovely surroundings and the staff are always very welcoming. I wouldn't hesitate to recommend them.” - Y. K.
All treatments follow professional protocols and safety regulations. Please review our policies before making your treatment booking:
of the city.
