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CeraVe Brand Story

Prior to the launch of CeraVe, a growing body of evidence was suggesting that many dermatologic skin concerns were associated with a decreased level of ceramides in skin.


In 2005, a dedicated panel of board certified dermatologists leveraged this overwhelming scientific data to develop a new technology containing human skin-identical ceramides 1, 3, and 6-11, fatty acids, and other lipids enhanced with a revolutionary delivery system known as MultiVesicuIar Emulsion Technology. MVE. The technology was making the formulas not only efficacious in restoring skin barrier function, but was also able to sustain moisture for up to 24 hours with just one use.


The formulation of skin-identical CERAmides with MVE technology was the birth of CeraVe, the affordable, accessible. Cosmetically elegant. therapeutic skin care for all with steadfast usage and multiple recommendations from doctors and patients alike.


CeraVe was launched in 2006 with three core products: Moisturising Cream. Moisturising Lotion, and Hydrating Cleanser.

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CeraVe Brand Technology

What are ceramides?

Ceramides are lipids (Oils] found naturally in skin and are essential in supporting the skin barrier and retaining moisture. Without ceramides. skin can become dry, itchy, or irritated.


The stratum corneum, often referred to as a brick wall-like structure, is comprised of corneocytes (bricks) held in place by a defined ratio of intercellular lipids, consisting of ceramides, cholesterol, and fatty acids (cement).


When ceramide levels are low, the skin barrier is weakened and when weakened water can escape from skin and external aggressors such as allergens and pollutants can easily enter the skin.


Applying ceramides directly to skin, restores the skin barrier and retains moisture for skin that is once again plump and hydrated.


MVE Technology

What is MVE?


Found in CeraVe's range of therapeutic skin and body moisturizers, Multivesicular Emulsion (MVE) technology helps restore your skin barrier by providing long lasting hydration.


MVE technology has several advantages over most topical formulations: In contrast to "quick burst release." CeraVe’s MVE is a structure of "time released" spheres providing multiple phases of moisturisation.


Each MVE sphere is composed of a series of concentric layers that trap and hold ingredients such as ceramides. fatty acids and phytosphingosine. Over time. the layers slowly and sequentially dissolve. Releasing CeraVe's essential ingredients onto the surface on the skin, helping to replenish skin's natural ceramides. sustain moisture for up to 24 hours, and restore barrier function.

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