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Privacy Policy

Our Responsibilities

As a responsible on-line retailer we take our responsibilities towards your privacy very seriously. We would therefore like to be very clear about what information we store about you, what we don't, what we share with third parties and why, and how we handle the security of this information.

Your Personal Information

If you want to browse our store you can do so without the need to provide any personal information. Only when you want to buy do you need to register. At this point we then ask you for personal information.

What do we store?

When you register with us we need the following information:


All of this information is stored on our Secure Servers and all communications are encrypted using the latest technology available (128bit SSL). This means that the only people who see this information is you and us. None of the information that you send over the Internet can be seen by anyone else.

What do we not store?

We don't store any further information about you. It's that simple. All payment or financial information is stored with payment providers who have well established and published security procedures.

How is your information used?

We use your information for the purposes only:

  1. Account Management:

    We need to store information about you so that we can maintain a good professional relationship and ensure that we send the items you buy to the correct location. We will also, from time to time, send out service and marketing announcements that relate directly to Pure Beauty. You will not be able to opt out of the service announcements, but if you do not want to receive the marketing announcements or other promotional material then please opt out by unchecking the box in your account details.
  2. Payment Processing:

  3. We are legally obliged to ensure that customers buying from our site are who they say they are. We are therefore required to pass some personal information to our Payment Service Providers and to Your Card Issuer. The information we provide is your Name and Billing Address and these are checked with your card issuer to ensure that they match. Your security code and any 3D Secure (Verified by Visa and MasterCard SecureCode) information that you provide when entering your card payment details are used to confirm the payment. We use the following both SagePay and PayPal to accept payments on our behalf. Their own Privacy Policies can be found on their sites:

    SagePay's Policies
    PayPal's Policies
    In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarnas own Privacy Notice.

  4. Delivery Providers:

  5. In order that we may ensure your goods are delivered we share the address information provided to us by you to our Delivery Providers. Their Privacy Policies are listed below:

    Royal Mail's Policies

  6. Fraud Prevention:

  7. In order to comply with criminal investigations we will provide, when information is requested correctly by the Police, or through a Court Order, any information that is sought under the authority provided to us.

We never have and we never will provide, free of charge or otherwise, your information to any other third parties for any reasons other than those mentioned above. We will never allow your information to be used for direct marketing of any kind by anyone.

All of the data we hold on you is directly accessible through logging in to your account with us. If you have only ever purchased from us as a Guest we can provide access through our customer account access. Simply email us at and we will update this for you.

If you are unsure if we hold any of your personal data please email us and we will check for you.


If you want to just browse Pure Beauty, but you don't want to buy or store anything in your basket, then you don't need to enable them. If you want to shop and buy then cookies must be enabled. What are cookies, what information do they contain and why are they necessary? All of this information is provided below.

What are Cookies?

Cookies are small text files that are stored on your computer by some web servers. They can contain anything that the website wants to store on your machine. Some unscrupulous sites use what are known as Tracking Cookies which are generally accepted to be Spyware and are for their benefit not yours. Many web sites use cookies as a temporary store of information and use it to improve your browsing experience. Some of these cookies can remain on your machine for a long time. They may expire years into the future.

Pure Beauty uses what is know as a Session Cookie. This is a text file that contains a Session ID which is basically a very long and meaningless code, that enables us to remember what you've added to your basket and when you're logged into your account. As soon as you leave our website and shut down your web browser this cookie is no longer used.

What do Cookies contain?

Cookies can be used to store many types of information. Unscrupulous sites store personal information that help them track which sites you have visited and what products (if buying) you have looked at. This enables them to build up a profile of your browsing habits and directly market what they are selling to you. Other sites store temporary information to enable them to operate their sites correctly or improve your browsing experience. None of this information would be able to be used by anyone else.

Pure Beauty only stores the Session ID and nothing else at all.

Why are Cookies necessary?

Cookies help web sites to manage their content and usability. They can help maintain good access speeds to sites and they can improve your experience. They are necessary to most sites. If you have concerns about cookies then down load and use a web browser such as Firefox which enables you to allow all sites to store cookies but enables you to choose to remove them all when you shut down. Some other web browsers don't provide this functionality. Below are links to some free to use browsers including Firefox.

How do we secure your information?

We have a full set of protocols to ensure that we secure all of your information and any information you send to us.

How are the servers secured?

All of the information we hold about you is stored in a secure database on our web server. This information can only be accessed by you logging on to your account through the website or by a member of our team through the administration system. There is no other way for people to access this information. The server is 'behind' a firewall which prevents unauthorised access from anyone who would want to try to break into the system. In addition the database on the server is further protected by requiring a username and password to be able to access the information stored within.

How are our systems secured?

Each of the computers we use at our offices are fully protected using Firewalls, Anti-Virus and Anti-Spyware software. These are constantly updated and maintained and prevent unauthorised access to the computers by malicious computer users, computer viruses and spyware applications.

All of the staff who will be dealing with your orders and your information are required to work within our secure environment and are required to provide authentication at all necessary stages. All rights and permissions are allocated only insofar as is necessary for them to complete their jobs.

Need more information?

If you need any further information email and we'll be very happy to answer any further questions you may have.


Email me when In Stock

We will send you an email as soon as this is available again.

* We respect your privacy and will not share your email with anybody.