Moisturise, protect and enhance your locks with formulas tailored to blondes, brunettes and redheads....
Earn Pure Beauty PointsColor Wow Root Cover Up-Dark Brown helps covers grey and dark roots seamlessly, and extends highlights without peroxide. Refresh highlights, thicken and perfect thinning hairlines.
Earn Pure Beauty PointsColor Wow Root Cover Up-Light Brown helps covers grey and dark roots seamlessly, and extends highlights without peroxide. Refresh highlights, thicken and perfect thinning hairlines.
Earn Pure Beauty PointsColor Wow Root Cover Up-Medium Brown helps covers grey and dark roots seamlessly, and extends highlights without peroxide. Refresh highlights, thicken and perfect thinning hairlines.
Earn Pure Beauty PointsColor Wow Root Cover Up-Platinum Blonde helps covers grey and dark roots seamlessly, and extends highlights without peroxide. Refresh highlights, thicken and perfect thinning hairlines.
Earn Pure Beauty PointsColor Wow Root Cover Up-Red helps covers grey and dark roots seamlessly, and extends highlights without peroxide. Refresh highlights, thicken and perfect thinning hairlines.
Earn Pure Beauty PointsColor Wow Speed Dry Blow Dry Spray is a time-saving formula that works to reduce blow dry time whilst protecting colour integrity.
Earn Pure Beauty PointsColor Wow Xtra Large Bombshell Volumizer is a foamy froth with fortifying Bamboo that volumises fine, thin, limp hair without damage, dehydration or weighing hair down. Thick, voluminous hair results last for days.
