Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin…

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Introducing Pure Beauty’s Newest Brand – Nailtiques!

Here at Pure Beauty, we’re always thrilled to add a new range of products to our shelves. We’ve been feeling for a while that we lacked a comprehensive line which focused on the hands and nails, which is why we’re now stocking Nailtiques, an innovator in the worldwide nail care…

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Repairing Damage from Bad Beauty Treatments

Unless you go to a highly reputable salon like Pure Beauty in Lichfield for certain beauty treatments, where the standard is beyond high, there’s a chance that you could walk away feeling less than satisfied. From iffy lashes to nasty nails, we’ve heard more than one horror story from people…

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Looking After Your Scalp

There are many reasons for a dry itchy scalp, from the products you’re using on your hair to central heating or even having the shower too hot while you’re washing your hair. A dry scalp can make your head feel itchy and tight and can even leave you with unsightly…

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Get Super Clean Without Dryness

When you suffer with dry skin, it can be really difficult to find a balance between products which make your face feel really clean, removing all traces of dirt and make-up, and products which don’t dry your skin out. Typically, many cleansing products can also be quite drying, so we…

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