When Do I REALLY Need to Start Using an Eye Cream?

When Do I REALLY Need to Start Using an Eye Cream?

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Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties could set you in really good stead, warding off the signs of ageing before they’ve even started to show, and we’ve got an eye cream for every age. Read on to see which eye cream you should be using now.


When you’re in your twenties, you’re probably more worried about the effects of one too many late nights and cocktails than you are about what might happen to your face in thirty tears time, but taking care of your delicate eye area early on can protect you for the future. Decleor Dark Circle and Eye Wrinkle Eraser is a great product for rejuvenating tired eyes after a busy weekend of socialising, and will also future-proof your face by correcting the first signs of ageing.


For many of us, the transition from our twenties to our thirties means fewer late nights because of partying and more late nights because of babies or work deadlines. The effect is more-or-less the same but even in our thirties our body is producing less of what it needs to rejuvenate itself. Dermalogica Total Eye Care SPF15 is a tinted eye cream designed to re-texturise, protect and refresh your vulnerable eye area during the day with SPF15, giving you coverage to deflect attention away from those dark circles!


Unless you’re incredibly blessed, by the time most of us hit our forties we’ve got at least a few fine lines around the eye area, so hitting the problem with a more intense treatment is essential. The skin around this area is more delicate by this age, so it’s best to use something like Elemis Absolute Eye Mask which helps to decongest, firm, tone and minimise dark circles whilst lifting and supporting the delicate eye tissue.


The older we get, the more delicate our skin becomes and the less our body is able to synthesise enough collagen to keep the skin looking firm. Ageing skin also finds it harder to retain moisture and often becomes dry and papery, while lacking tone and tightness. Elemis Pro-Collagen Eye Renewal is a targeted treatment for the delicate eye area which gives maximum support for collagen fibres and dramatically increasing cell renewal. It will drastically improve the signs of ageing around the eyes – a bit like the fountain of youth in a little pot!

Choose a Free Trial Size Cleanser with All Dermalogica Orders

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At Pure Beauty, we like to think we offer excellent products, value for money and exceptional service. We like to reward customer loyalty and are currently offering a free trial size Dermalogica cleanser with all Dermalogica orders. You can add a trial size Special Cleansing Gel or Ultra Calming Cleanser when you placing your order (be sure to read the terms).

With this in mind we have had a look at some of our favourite Dermalogica products to give you an idea of just what you could buy before you add in your free item.

The Dermalogica Body Hydrating Cream is a popular choice thanks to the fact it is suitable for everyone and easily absorbed. Botanical extracts and essential oils have been added to moisturise the skin and natural humectants help hydrate even the driest limbs. Affordable enough to be used on a daily basis, this cream helps smooth away dull, rough skin so it is left feeling soft and supple once again.

If late nights are catching up with you and your eyes are feeling tired, why not try the Dermalogica Total Eye Care? This fantastic tinted eye cream is suitable for all skin conditions and is perfect for anyone who needs a little extra help to protect and repair their delicate eye area. As well as easing the appearance of fine lines and dark circles, this gentle cream has an SPF so there is protection from the elements – what’s not to like?

One of our favourite products is the Dermalogica Daily Microfoliant. This fine, rice-based powder is brilliant when it comes to getting rid of the dead skin that can make complexion look and feel dull. You can use this mirco-exfoliant every day and if you do, you will soon see just how the soothing blend of Green Tea, Ginkgo and Oatmeal calms inflammation and leaves your skin looking clear and refreshed.

In keeping with current beauty trends, the Dermalogica Charcoal Rescue Masque is proving popular on our site. This easy to use, all-in-one treatment brightens, detoxifies and invigorates your skin and takes it from tired to radiant in minutes.

Toners are often skipped from beauty routines, but they are a key factor for healthy complexions. Why not add the Dermalogica Multi-Active Toner to your basket and let it get to work on your skin for the first try? This ultra-light toner is packed with soothing Arnica and cooling cucumber so skin is clean, smoothed, rehydrated and ready to absorb your moisturiser.

Talking of moisturisers, now winter is on the way you might want to think about trying the Dermalogica Intensive Moisture Balance. This cream is a blend of phytonutrients, vitamins and humectants really helps restore vital moisture that is lost when it is cold outside and the central heating is on inside. As well as smoothing dry lines and repairing damaged skin, the mix of key vitamins and botanicals help reduce the signs of ageing and leave skin smoother and firmer, whatever the weather.

Full terms for this offer can be seen at Pure-Beauty and if you have any questions, get in touch and we would love to answer them.

Team Pure-Beauty

Get Your Glow on With Elemis

Get Your Glow on With Elemis

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Now that the weather is starting to get cooler, many of us are thinking about how to maintain a glowing complexion through the winter. We all feel a lot healthier and happier when the summer glow is still with us, and hanging on to it for as long as possible can be all the difference in not letting winter make us feel glum and gloomy. Luckily for us, Elemis has a whole host of products which are designed to give us a natural glow so that we can fake it all the way through to summer!

Elemis Exotic Lime and Ginger Salt Glow

If you’re using a self-taning product, it’s really important to exfoliate the skin REALLY well, otherwise you could end up with all sorts of patches and streaks, leaving you looking more Oompah-Loompah than anything else! Luckily Elemis has not one but two Salt Glow products, the first being this Lime and Ginger version. The rich mineral salts cleanse and exfoliate the skin, while an exotic blend of bergamot, coconut and sweet almond oils lock moisture in, making sure that skin is left glowing with hydration!

Elemis Frangipani Monoi Salt Glow

The second salt glow product from Elemis is this Frangipani Monoi product, which blends exotic monoi oils and frangipani flowers with mineral-rich salts to remove dead, dull skin cells and lock moisture into the skin. The combination not only leaves the skin looking revitalised but also smells incredible!

Elemis Total Glow Bronzing Body Lotion

Unlike other gradual tanners which are all chemical (and smell as such, too!), this one from Elemis contains ingredients derived from nature to give your skin a subtle, gradually-building natural glow. It also contains ingredients which not only tan the skin, but hydrate it too, giving you a wash of moisture which will lock into the skin and leave it looking better for longer.

Elemis Total Glow Bronzing Moisturiser

No-one wants a glowing, tanned body and a milky-white face, which is why Elemis has produced this facial moisturiser to compliment the body lotion in the range. It uses the same natural ingredients to help to build a natural looking glow on your face, leaving you looking like you’ve just got back from a month in Marrakesh, even when you’ve actually spent all year in Bognor Regis!

Keep an eye on the time

 Dermalogica Soothing Eye Make Up Remover

The delicate skin around the eyes is the first place to see the signs of ageing. This is partly because this skin in this area is one tenth as thick as the rest of your face making it is more susceptible to looking inflamed, grey, tired and lined.

Doesn’t sound great, but the good news is a balanced diet, lots of water, a decent night’s sleep and a thorough skincare routine can all help keep things looking good.

At Pure Beauty we sell a range of eye specific products and today we are giving you the low down on some of our favourites.

Cleansing around your eyes is really important, and for this we suggest using the popular Dermalogica Soothing Eye Make Up Remover. This is a powerful, but gentle alcohol and oil free formula can be used on all skin conditions and removes eye make-up without causing dryness, irritation or redness. Used morning and night, skin will not only be clean  and fresh but thanks to Silk Amino Acids, lashes will be strengthened and eye lids conditioned.

Life can be stressful, and that stress can be seen in our eyes. The fabulous Dermalogica Stress Positive Eye Lift is an high-performance treatment that energises the skin and takes away tension and strain. The cool cream-gel is packed with Sea Water Extract and Arctic Algae which minimise puffiness and dark circles so the eye area looks brighter, younger and more relaxed.

You might not of thought about a mask just for your eyes, but they are worth considering. In just ten minutes, the Elemis Absolute Eye Mask hydrates, nourishes and revitalises the eye area and helps bring it back to life. A clever combo of Rose, Mimosa and Cornflower, come together to restore the skins natural structural balance and supports the delicate collagen and elastin networks.

Screens, mobile devices and harsh lighting can make our eyes tired and that is where the Decleor Hydrotenser Anti-Fatigue Eye Serum comes into play. This hydro-tensor serum helps wake up and boost the eye area as well as tackling the wrinkles and fine lines that are part of the ageing process. Simply apply a little morning and evening, working from the outside in and your eyes will go from tired to revived.

For something a little different, we have the tinted Dermalogica Total Eye Care. This is an advanced treatment containing plant extracts that helps protect and repair the delicate eye area. Alpha hydroxy acids smooth the skin so that puffiness and fine lines are blurred and optical light diffusers reduce dark circles, so that skin looks dewy and fresh. With the added benefit of a chemical-free sunscreen, this really is a brilliant beauty must have.

Finally, we have to mention the Elemis Pro-Radiance Illuminating Eye Balm, which we adore. In this 10ml tube is a wonderful concoction of Chamomile, Arnica and Bird of Paradise Flower that work together to reduce the appearance of dark circles. Apricot Kernel oil, which is rich in omegas, further nourish the skin and thanks to a clever cooling applicator, your skin will look illuminated look from morning to night.

For more information and samples, get in touch and we will be very happy to help.

Team Pure-Beauty

Transform Your Skin for Under £50

Transform Your Skin for Under £50

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So, you’ve decided to upgrade your skincare and you’ve got a set budget for doing so. It’s really tempting to go out and buy as many products as you can afford from your beauty budget, but actually splurging on one fabulous product which does several jobs could make a much bigger difference to your skin. Here’s five of our favourite products for £50 or less, which we think give you the best bang for your buck.

Decleor Extreme Brightening Essence

If your skin is feeling like it’s lacking brightness, then investing in these little pots of magic should be at the top of your to-do list. The powerful brightening elixir is designed for intensive action on pigment spots and helps restore the skins luminescence. For under £50, you’ll receive a month’s worth of product which will improve your skin and leave you with a luminous, healthy-looking glow.

Elemis Pro-Collagen Hydra-Gel Eye Masks

So potent are these masks from Elemis that you’ll actually see a difference to your skin immediately. They’re designed to improve the area around your eyes, reducing puffiness and dark circles and eliminating fine lines and wrinkles which affect this delicate area. The results are visible for several hours after use and continued use will importune the skin’s own hydration and tension.

Dermalogica Special Cleansing Gel

This cleansing gel is a great place to start when it comes to getting your skin in order. The soap-free formula will completely remove any traces of dirt or impurities without affecting the natural balance of your skin. It’s suitable for all skin types and can be used with either the Dermalogica Sponge Cloth or the Dermalogica Face Brush for maximum effect.

Decleor Intensive Youth Concentrate

If the early signs of ageing are an issue, then this product from Decleor would be a great investment. It’s the most powerful L-PROLINE Complex product that the brand has to offer and will reactivate collagen synthesis, reorganise, consolidate and tighten the dermal mesh. After just three weeks of daily use, your face will look younger, firmer and more lifted than ever!

Elemis Dynamic Resurfacing Gel Mask

Often, when our clients ask for a product recommendation which will solve a number of problems at once, we recommend a mask because they offer an intensive treatment which can be done just once or twice a week to make the biggest difference. This gel mask from Elemis will instantly smooth and refine the skin, leaving it shine-free and re-texturised. It’s so powerful that you can actually feel the tingle of the enzymes working on your face!