Why You Should Be Opting for Products Containing Glycerin

Most people have heard of glycerin, as it’s got so many different uses, but did you know that it’s also really good for your skin? Glycerin is what’s known as an ‘humectant’, which means that it attracts water, making it an ideal ingredient in moisturiser. It’s also an emollient, says…

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Protect Yourself from the “Beast from the East”

Here at Pure Beauty HQ, we’re well in the grips of The Beast from the East and although the first few couple of days were a bit of a novelty, we’re totally over the cold weather and havoc it’s playing with our skin! If you’re snowed in and need some…

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It’s Never too Late to Start Reversing Wrinkles

Here at Pure Beauty we’ve had so many conversations with older ladies who don’t follow a skincare routine, purely because they think it’s too late to pro-actively try to reverse their wrinkles. The truth is, it’s NEVER too late to start following a proper skincare routine and we have a…

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Make Your Face Even More A-Peel-Ing!

Cosmetic peels done in a clinic can be pretty harsh, leaving your skin red-raw for days and requiring a lot of healing time. The science behind using acids to peel away the top layer of skin is sound and definitely leaves your skin looking better in the long-run, but there…

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Don’t Neglect Your Neck!

It’s all well and good following a strict regime of facial care, but if you’re not taking care of your neck and chest, the whole thing is pointless. Despite being one of the main areas to show signs of ageing, the neck is probably one of the more neglected areas,…

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