Know your niacinamide

Dermalogica Daily Superfoliant Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide?

Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin tone, fine lines and can help treat skin conditions, such as acne and eczema.

At Pure Beauty we stock a number of products containing Niacinamide and are going to share them with you today so you can get the skin you deserve.

Many people are concerned about wrinkles, crow’s feet, puffiness, sensitivity and dark circles, which are often due to dehydration, and that is where the Dermalogica Age Reversal Eye Complex comes into play. Niacinamide is just one of the ingredients that has been used to create this breakthrough treatment, and ongoing use can help revitalise dry and prematurely-ageing skin so that it looks radiant once again.

Dermalogica Daily Superfoliant is fantastic when it comes to gently, but effectively, removing the harmful pollutants that can build up on our skin, and Activated Binchotan Charcoal helps to do this. Niacinamide, Red Algae and Tara Fruit Extract also come together to guard against the damaging effects of pollution, a concern from many people living in cities and built up areas. To use, mix half a teaspoon of powder and water in your hands and massage the creamy paste into your face for around a minute, before rinsing away with warm water and revealing softer, smoother skin.

Many of our customers come to us looking for help with hyperpigmentation, and we often suggest using the Dermalogica Pure Light SPF 50 during the day. This advanced, medium-weight, broad-spectrum moisturiser not only treats hyperpigmentation but also protects the skin against the UV light that causes the problem. Niacinamide, Pumpkin Fruit, Golden Seaweed and Safflower Seeds have been blended to create a powerful daily cream that offers year-round protection and should be applied at least 30 minutes before going outside.

Niacinamide reinforces the skin’s natural defence barrier and can help even skin tone which is why it has been used in the Dermalogica Breakout Clearing Booster. This excellent, acne treatment might be free of artificial colours, fragrances and gluten but thanks to a clever mix of natural ingredients it gets to work in just 15 minutes and delivers pleasing results. Salicylic Acid helps kill bacteria, Phytoplankton Extract prevents drying while Niacinamide reinforces the skin’s barrier and helps even tone and seaweed-derived Chrondrus Crispus Extract, soothes irritation. This product can be applied directly to the affected area and is part of the Dermalogica Clear Start range.

If you have any questions about these or any products, get in touch and we would love to help.

Team Pure Beauty

Advise from the Professionals: How To Cleanse Effectively

I’m often asked by my clients…

“What makes an effective skincare regime?”

My answer is, that creating time in both the morning and evening, to be consistent in carrying out a thorough routine and having a good system in place appropriate to skin type will be most beneficial and provide the most effective results.

I understand that the pace of our lives can make it difficult to allow time and even some clients have admitted they haven’t carried out the removal of make-up before bed, when it is actually the evening that more attention to the skin should be carried out.

The evening routine should consist of a deep cleanse removing make up traces from the skin, oils and bacteria that may sit on the skin surface. The oil that the skin produces know as sebum, attracts dirt and bacteria throughout the day, making it very important that the cleanse in the evening, removes the  layer of impurities that can potentially lead to breakouts and congestion.

Pro Tip: I recommend using oil and micellar water based cleansing options for the removal of make-up and excess oils as they breakdown the bonds within heavy duty make-up and sunscreens.

An effective cleanser for the removal of make-up that is suited to all skin types, especially a dehydrated and lack lustre skin to try our Decleor Bi-phase Caring Cleanser and Make-up Remover which uses botanical oils and waters to breakdown and dissolve the impurities.

For breakout prone and congested skin, try the deep cleansing power of Dermalogica Precleanse which is renown for its exceptional deep cleansing properties melts through layers of built up make-up, sunscreens and pollutants.

In the mornings this step is not an essential, but I advise that in the evening clients follow a first cleanse with a second, using a kind to skin cleanser that will the cleanse and condition the freshly prepared skin. It will also ensure that no impurities remain and then maximise the effectiveness of any serums, masks and moisturisers that follow.

For those with a dry, prematurely ageing skin type, Dermalogica Intensive Moisture Cleanser is the perfect treatment cleanser that soothes and restores the skin whilst protecting the skins nature barriers.

Reviving and brighting, dull skin that is lacking in radiance Elemis Dynamic Resurfacing Facial Wash increases cell turnover and providing powerful exfoliation resulting in fresh glowing skin.

Getting Ready for Valentine’s Day

Getting Ready for Valentine’s Day

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We now it’s only the middle of January, but we love nothing more than being prepared! Valentine’s Day is just a few weeks away and if you have a special evening, or even a special weekend, planned with your significant other, we’ve got some tips to help you to get yourself looking and feeling you best for the big night.

Decleor 1000 Grains Body Exfoliator

One of the first things we’d recommend is using an all-over body exfoliator to give you perfectly smooth and supple skin. Using Decleor 1000 Grains Body Exfoliator, and concentrating on areas such as your knees and elbows, will ensure that your whole body has a velvety-smooth finish and will efficiently absorb any moisturising products you apply.

Decleor Aromessence Neroli Amara Hydrating Oil Serum

Hydrating your skin is the next step to feeling smoother, softer and glowing with radiance. This elixir of 100% pure and natural essential oils that is specially formulated to comfort and treat skin exposed to daily stress. As well as the positive effects on your skin, you’ll also be left with a rich, lingering fragrance which will enchant anyone who gets close enough to smell it.

Elemis Quiet Mind Temple Balm

Preparing your body is all well and good, but your mind needs to be aligned with the rest of you, and relaxation is an important factor. Elemis Quiet Mind Temple Balm contains a powerful blend of essential oils to help promote harmony, tranquillity and relaxation, which will get you in the mood for an intimate evening with your loved one.

Dermalogica Sheer Tint SPF20

If you don’t want to wear a full face of make-up on Valentines Day, Dermalogica Sheer Tint SPF20 Medium is a great alternative to a traditional foundations. It delivers a sheer, lightweight coverage for a natural finish, making it ideal for those who desire a make-up free look. It’s made from iron oxides, which are natural earth minerals providing skin tone-matched shades in light, medium and dark to satisfy the cosmetic needs of all.

Nailtiques Avocado Foot Cream

The feet are an often-neglected area, but the last thing you want while you’re playing footsie under the restaurant table is rough skin on your heels. Nailtiques Avocado Foot Cream is deeply penetrating without being greasy and is specially formulated for feet to aid healing of rough, dry or cracked skin. Use for at least two weeks in the lead-up to Valentine’s Day.

Keep your skin calm thanks to Pure Beauty products

Elemis Sensitive Cleansing Wash

Whether it’s cold, raining, snowing or windy, our skin reacts to the winter elements in different ways, and not always in the way we would like it to.

At Pure Beauty we stock a range of outstanding products from exemplary brands and today we are looking at how you can keep your skin calm whatever the weather throws at you.

The Elemis Sensitive Cleansing Wash is ideal if you have sensitive or dry skin and dream of having a calm, healthy complexion during all seasons. Thyme and Lady’s Mantle come together to offer a calming, soothing cleanser that not only cleans the skin, but with added Chamomile, irritation and itching are reduced too.

You might not think that oil is the solution to troublesome skin, but that isn’t the case. The Decleor Organic Rose D’Orient Soothing Comfort Oil Serum is a super serum that immediately soothes and calms sensitive skin thanks to a blend of essential oils. Gently patting just two drops of the serum into your skin is enough to bring serenity and calm to your complexion and a smile to your face.

Young skin is often under attack from acne and breakouts, but things can be calmed with the Dermalogica Breakout Clearing Booster in just 15 minutes. The booster helps stop the bacteria that causes breakouts in its tracks, thanks to Salicylic Acid. Phytoplankton Extract helps prevent over drying, Niacinamide even skin tone and seaweed-derived Chrondrus Crispus Extract soothes irritation. This product is part of the Dermalogica Clear Start range which is a one stop shop when it comes to calming acne prone skin, and is really popular with our customers.

The combination of cold weather and warm central heating can lead to dehydrated skin, so to get things under control, we would suggest trying the Dermalogica UltraCalming Calm Water-Gel. This weightless, refreshing gel formula contains a blend of Hyaluronic Acid, Apple Fruit Extract and Glycerine which together softens, soothes and calms skin while locking in moisture to protect against dryness. To use, squeeze a small amount of the fluid into your palms, rub together to activate, pat into your skin and do this morning and night as needed.

The eye contour area is delicate and needs to be handled with care, and that is exactly what the Decleor Harmonie Calm Relaxing Milky Gel-Cream does. This product helps to reduce dark circles, soothes discomfort, eases redness and moisturises, and when used morning and night your skin will be left feeling soothed, fresh and comfortable.

Sensitive and highly reactive skin needs extra loving, and this is where the Dermalogica UltraCalming Cleanser comes into play. This soothing, pH-balanced gel cream glides over your skin, taking away dirt but leaving the natural oils and moisture you need, in place. Full of goodness, Raspberry Extract promotes healing and soothes inflamed skin, Lavender offers antiseptic and disinfectant qualities and Cucumber is the cooling agent the soothes and calms so you are left with happy skin.

For more information, do get in touch and we would love to help ensure your skin is the best it can be in 2019.

Team Pure Beauty

Five Tips for Looking Less Tired

Five Tips for Looking Less Tired

Photo by Gregory Pappas on Unsplash

One of the biggest complaints that we hear from our clients is that they feel they look tired, no matter what they do to combat it. From dark circles and lines around the eyes to a generally lacklustre complexion, the signs of tiredness are tricky to hide, so we thought we’d give you five tips to stop you from looking tired in the first place.

Drink More Water

We know we harp on about water a LOT but there’s a very good reason for that! Aside from being hugely important for your whole body, dehydration is one of the main culprits in making you look tired. A lack of hydration will make your skin more papery, make wrinkles appear deeper and make dark circles around your eyes look darker. And hey, what have you got to lose by simply drinking a glass or two of water?!

Think About HOW You Sleep

You can apply all of the night creams in the world to you face, but if you’re a front sleeper or have pillow cases made of a thicker fabric, you’re going to create wrinkles without even trying! Swap your pillowcases for a satin or silk fabric and try to sleep on your back if you don’t want those lines becoming engrained while you sleep.


Finding an exfoliator which works for you is like the Holy Grail in the fight against tired-looking skin. When you exfoliate, you get rid of dead skin cells which will make your complexion look dry and flat, giving a fatigued, lacklustre appearance. By revealing the cells below, your skin will immediately look fresher and more awake.

Get Reflective!

One of the best ways to give your skin a boost and stop yourself from looking tired is to use a product on your skin which contains reflective particles. This will brighten your skin, giving you a subtle glow by reflecting light on a cellular level. Apply over the top of your regular make-up base for maximum impact.

Get better sleep

Sometimes, the answer isn’t in getting MORE sleep (especially if you’re someone who gets eight hours and still wakes up tired), but getting BETTER sleep. The key to this is in nurturing a good sleep hygiene routine. Set yourself a bedtime and make sure you put all of your devices down at least an hour beforehand. Make sure you get into bed clothes and actually get in bed to fall asleep, rather than dozing on the couch before dragging yourself to bed. Finally, help yourself to relax with essential oils  so that sleep comes easily.