Advise from the Professionals: How To Cleanse Effectively

I’m often asked by my clients…

“What makes an effective skincare regime?”

My answer is, that creating time in both the morning and evening, to be consistent in carrying out a thorough routine and having a good system in place appropriate to skin type will be most beneficial and provide the most effective results.

I understand that the pace of our lives can make it difficult to allow time and even some clients have admitted they haven’t carried out the removal of make-up before bed, when it is actually the evening that more attention to the skin should be carried out.

The evening routine should consist of a deep cleanse removing make up traces from the skin, oils and bacteria that may sit on the skin surface. The oil that the skin produces know as sebum, attracts dirt and bacteria throughout the day, making it very important that the cleanse in the evening, removes the  layer of impurities that can potentially lead to breakouts and congestion.

Pro Tip: I recommend using oil and micellar water based cleansing options for the removal of make-up and excess oils as they breakdown the bonds within heavy duty make-up and sunscreens.

An effective cleanser for the removal of make-up that is suited to all skin types, especially a dehydrated and lack lustre skin to try our Decleor Bi-phase Caring Cleanser and Make-up Remover which uses botanical oils and waters to breakdown and dissolve the impurities.

For breakout prone and congested skin, try the deep cleansing power of Dermalogica Precleanse which is renown for its exceptional deep cleansing properties melts through layers of built up make-up, sunscreens and pollutants.

In the mornings this step is not an essential, but I advise that in the evening clients follow a first cleanse with a second, using a kind to skin cleanser that will the cleanse and condition the freshly prepared skin. It will also ensure that no impurities remain and then maximise the effectiveness of any serums, masks and moisturisers that follow.

For those with a dry, prematurely ageing skin type, Dermalogica Intensive Moisture Cleanser is the perfect treatment cleanser that soothes and restores the skin whilst protecting the skins nature barriers.

Reviving and brighting, dull skin that is lacking in radiance Elemis Dynamic Resurfacing Facial Wash increases cell turnover and providing powerful exfoliation resulting in fresh glowing skin.

Keep your skin calm thanks to Pure Beauty products

Elemis Sensitive Cleansing Wash

Whether it’s cold, raining, snowing or windy, our skin reacts to the winter elements in different ways, and not always in the way we would like it to.

At Pure Beauty we stock a range of outstanding products from exemplary brands and today we are looking at how you can keep your skin calm whatever the weather throws at you.

The Elemis Sensitive Cleansing Wash is ideal if you have sensitive or dry skin and dream of having a calm, healthy complexion during all seasons. Thyme and Lady’s Mantle come together to offer a calming, soothing cleanser that not only cleans the skin, but with added Chamomile, irritation and itching are reduced too.

You might not think that oil is the solution to troublesome skin, but that isn’t the case. The Decleor Organic Rose D’Orient Soothing Comfort Oil Serum is a super serum that immediately soothes and calms sensitive skin thanks to a blend of essential oils. Gently patting just two drops of the serum into your skin is enough to bring serenity and calm to your complexion and a smile to your face.

Young skin is often under attack from acne and breakouts, but things can be calmed with the Dermalogica Breakout Clearing Booster in just 15 minutes. The booster helps stop the bacteria that causes breakouts in its tracks, thanks to Salicylic Acid. Phytoplankton Extract helps prevent over drying, Niacinamide even skin tone and seaweed-derived Chrondrus Crispus Extract soothes irritation. This product is part of the Dermalogica Clear Start range which is a one stop shop when it comes to calming acne prone skin, and is really popular with our customers.

The combination of cold weather and warm central heating can lead to dehydrated skin, so to get things under control, we would suggest trying the Dermalogica UltraCalming Calm Water-Gel. This weightless, refreshing gel formula contains a blend of Hyaluronic Acid, Apple Fruit Extract and Glycerine which together softens, soothes and calms skin while locking in moisture to protect against dryness. To use, squeeze a small amount of the fluid into your palms, rub together to activate, pat into your skin and do this morning and night as needed.

The eye contour area is delicate and needs to be handled with care, and that is exactly what the Decleor Harmonie Calm Relaxing Milky Gel-Cream does. This product helps to reduce dark circles, soothes discomfort, eases redness and moisturises, and when used morning and night your skin will be left feeling soothed, fresh and comfortable.

Sensitive and highly reactive skin needs extra loving, and this is where the Dermalogica UltraCalming Cleanser comes into play. This soothing, pH-balanced gel cream glides over your skin, taking away dirt but leaving the natural oils and moisture you need, in place. Full of goodness, Raspberry Extract promotes healing and soothes inflamed skin, Lavender offers antiseptic and disinfectant qualities and Cucumber is the cooling agent the soothes and calms so you are left with happy skin.

For more information, do get in touch and we would love to help ensure your skin is the best it can be in 2019.

Team Pure Beauty

Five Tips for Looking Less Tired

Five Tips for Looking Less Tired

Photo by Gregory Pappas on Unsplash

One of the biggest complaints that we hear from our clients is that they feel they look tired, no matter what they do to combat it. From dark circles and lines around the eyes to a generally lacklustre complexion, the signs of tiredness are tricky to hide, so we thought we’d give you five tips to stop you from looking tired in the first place.

Drink More Water

We know we harp on about water a LOT but there’s a very good reason for that! Aside from being hugely important for your whole body, dehydration is one of the main culprits in making you look tired. A lack of hydration will make your skin more papery, make wrinkles appear deeper and make dark circles around your eyes look darker. And hey, what have you got to lose by simply drinking a glass or two of water?!

Think About HOW You Sleep

You can apply all of the night creams in the world to you face, but if you’re a front sleeper or have pillow cases made of a thicker fabric, you’re going to create wrinkles without even trying! Swap your pillowcases for a satin or silk fabric and try to sleep on your back if you don’t want those lines becoming engrained while you sleep.


Finding an exfoliator which works for you is like the Holy Grail in the fight against tired-looking skin. When you exfoliate, you get rid of dead skin cells which will make your complexion look dry and flat, giving a fatigued, lacklustre appearance. By revealing the cells below, your skin will immediately look fresher and more awake.

Get Reflective!

One of the best ways to give your skin a boost and stop yourself from looking tired is to use a product on your skin which contains reflective particles. This will brighten your skin, giving you a subtle glow by reflecting light on a cellular level. Apply over the top of your regular make-up base for maximum impact.

Get better sleep

Sometimes, the answer isn’t in getting MORE sleep (especially if you’re someone who gets eight hours and still wakes up tired), but getting BETTER sleep. The key to this is in nurturing a good sleep hygiene routine. Set yourself a bedtime and make sure you put all of your devices down at least an hour beforehand. Make sure you get into bed clothes and actually get in bed to fall asleep, rather than dozing on the couch before dragging yourself to bed. Finally, help yourself to relax with essential oils  so that sleep comes easily.

Beauty Hacks to Help You Look Younger

Beauty Hacks to Help You Look Younger

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While we’re big fans of growing old gracefully and embracing all of the changes that happen to our bodies as we get older, sometimes we all need a little boost. There are lots of little things that we can do to help to maintain a more youthful appearance, so we’ve curated a list of five ways to help you to stay looking younger.

Apply Moisturiser Before Foundation

Mature skin should usually opt for an oil-based foundation, as other types can be too drying, but even this is sometimes not enough. We recommend applying a moisturiser to your skin before you apply your foundation as this will stop your skin from absorbing all of the oils in your base and leaving your face looking dry and powdery. It will also help to prevent foundation from settling into fine lines.

Open Your Eyes

When your eyes start to show signs of ageing, the lack of collagen in the skin often makes eyes look heavy and less open than before. Use an eyelash curler before applying your mascara and use a white liner on the lower waterline as this will give the appearance of wider, less heavy eyes.

Cream Blush

Adding a wash of colour to your cheeks will help you to achieve a more youthful look, but powdery blushers can look heavy and dry on ageing skin. To achieve a flawless, rosy glow, opt for a cream blush on the apples of your cheeks as this will give you colour in your cheeks without drying out your skin.

Add Volume

It’s not just your face which can age you – your hair can age you, too! Hair styles which lack volume can look as though they’re dragging your whole face down and a little bit of root lift and body can do wonders for making you look more youthful. Experiment with your style and add curls or waves to see what a difference it can make.

Beef Up Your Brows

We all know that head hair can get thinner as we age, but did you know that your eyebrows can get thinner, too? When you combine this with years of over-plucking, a lot of ageing ladies are seriously dissatisfied with their brows. Take some time to experiment with filling in your brows to make them look fuller and a more flattering shape.

Swimming Is Great For Your Body, But Not for Your Skin!

Swimming Is Great For Your Body, But Not for Your Skin!

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It’s that time of year when many of us start to regret the excesses of Christmas and start to think about taking care of ourselves a little better. Gym membership uptake increases by 12% in January and most of the January Joiners have let it fizzle out again within 24 weeks! One exercise which is good for both mind and body is swimming, offering a full-body workout which also helps to relieve stress and tension, but chlorine (or saltwater if you live in a hot country or are just plain mad!) can play havoc with your skin and hair. Here are five things you can do to stop the effects:

Decleor Aroma Nutrition- Satin Softening Dry Oil

Before you even think about stepping into a pool, you should think about what you can do to protect your body from chlorine, which can be very drying. Rub some Decleor Aroma Nutrition- Satin Softening Dry Oil through your hair to prevent the natural oils being stripped away, as regular swimmers often struggle with dry, brittle hair, even if they wear a swimming cap.

Decleor Nourishing Rich Body Cream

As with your hair, a prophylactic layer of moisture between you and the pool is the best way to look after yourself. Give yourself an all-over layer of Decleor Nourishing Rich Body Cream before you swim and this will act as a barrier, while leaving your skin feeling nourished, soothed, soft and more comfortable.

Dermalogica Conditioning Body Wash

Once you’re out of the pool, it’s really important to wash away all of the chlorine residue which gets left on your skin, without using harsh soaps which will exacerbate any dryness. Dermalogica Conditioning Body Wash moisturises your skin as you wash, using essential oils which nourish and hydrate the skin.

Dermalogica Daily Cleansing Shampoo

Washing your hair after swimming is really important, but if you swim daily you’ll need to make sure you use a shampoo which won’t strip the natural oils from your hair. Dermalogica Daily Cleansing Shampoo is sulphate free and is intended to be used on a daily basis. Moisturising oils infuse softness, shine and manageability and help strengthen hair and purify the scalp.

Dermalogica UltraCalming Serum Concentrate

Swimming may be great for your body and mind but it can play havoc with your skin, leaving it sensitised and with areas of redness. We’d strongly suggest applying a layer of Dermalogica UltraCalming Serum Concentrate once you’re dried off as this will help to calm any redness and sooth areas which are feeling sensitive.